ABOUT Sytner High Wycombe.

Find out more about what we and our team get up to.

Explore the Retail Centre

Meet the team

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Steven Richards

Head of Business

Lorna Muir

Financial Controller

Nick Williams

New Car Sales Manager

Daniel Lingwood

Used Car Sales Manager

Jeremy Page

Used Car Sales Controller

Ryan Price

Business Manager

Alun Clarke

Service Manager

Doug Smith

Parts Manager


Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Felt very uncomfortable


Everything was as expected


Job done on time and at reasonable expense


Right from the welcome greeting, while my car was being serviced, through to the end it was a pleasant experience. I felt valued and well looked after.


Efficient and all sorted


I got what I needed, the sales person involved made the difference for me - previously I visited Sytner Maidenhead but didn't find any support or creative solutions with the challenges I had with the part exchange of my old BMW


I want to mention Ian Jones and Roger Davidson who both provided a fantastic customer experience. Roger was fundamentally the reason why I even considered purchasing a new car and Ian make the experience thoroughly enjoyable.